1. The author gave good advice that your story needs to be something that you're passionate about, something that you can really sell and make people believe you.
2. You need to be specific when backing up your evidence. Readers like facts and statistics and not generalizations those keep the reader away.
3. You should avoid rants in your opinion story because rants can lose a reader and not make then connect with your personally. Making connections can also help when writing a story, not only using statistics but also including individual experiences that make the reader more emotional. Using the 5 senses in your stories helps the reader understand and get a clear visual of what you're picturing and how you want them to view it.
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